Jason Gierl

Jason has spent over 20 years in art direction, branding, and design—helping brands and events stand out while making sure everything looks crispy and sharp. As Head of Design for Milwaukee’s Pabst Theater Group, he helped promote thousands of touring acts, playing a small but mighty role in shaping the city’s independent music scene. More recently, he led branding and design efforts for the National Independent Venue Association (NIVA), helping secure federal grants to keep independent venues afloat during the pandemic.

He’s still working with NIVA today because, well, live music is worth fighting for.From theater marquees to national tour artwork to business branding, Jason’s designs have made their way into the world (and the internet) in ways even he didn’t always expect.

He’s a co-owner of Static Eye Design Co. in Milwaukee, a lifelong music fanatic, and a loyal Brewers fan. Off the clock, he co-manages two small humans with his superstar wife, Heather—his most rewarding and least predictable creative project to date.