Know your audience, embrace authenticity, challenge brand guidelines, use AI wisely. Key: Treat customers as humans, not data points.

A reflection of the similarities between birding and marketing: both require listening closely to find things that tools alone might miss.

Success in Meta Ads in 2024 requires creative variety, strategic testing, and focus on core metrics. Advanced Shopping Campaigns (ASC) are effective but require an understanding of audience dynamics and smart resource allocation.

An update worth taking 30 seconds to read.

Old Milwaukee and new connections converge at the MKE DMC Clubhouse. It’s Wednesday, and the sun will set after 8pm tonight. Nick White is about to talk about data strategy.

Last night’s MKE DMC meeting was awesome. Greg Bernhardt lit up the room with his session on "Topical Authority & Semantic Measurement," while the dynamic team at McDill, featuring Daryn Peterman, Sebastian Raasch, and Alyvia Kuhl, provided a real-world glimpse into the wild life of a social media manager.

GenAI is not an easy solution for most marketing challenges. Thoughtful and strategic use requires a ton of work. So, we shared our experiences, the challenges we faced, and the methodologies we've developed to thoughtfully integrate (and test feasibility of the integration of) GenAI into our work.