You only get nights like this IRL

Most people won’t remember another “networking night.” What stands out are the moments when the right people are in the room, and you feel the work behind what they share. That’s what you’ll get in August.

Andy Herman and Jordan Koene are not professional speakers on a circuit. They are not coming for the spotlight. They both put in real hours(alone, in small towns and big cities) building things that last. Andy did it from his home office in Sobieski, publishing over 3,700 daily episodes of Pack-A-Day and building a community that now dwarfs most local newsrooms. Jordan did it by recording more than 1,450 episodes of Voices of Search while running Previsible and helping Fortune 100 teams level up.

But those are the resume lines. Here’s why it matters for you:

See what it takes to keep going
Most people talk about the importance of consistency. Andy and Jordan have lived it, through the seasons when the audience is surging and the days when nobody seems to care. They’ll talk about what you never hear on social media—the times they wanted to quit, what almost broke the habit, and how they got through it. If you’ve ever tried to build something and hit a wall, this is the conversation you need.

Learn how to build a real audience
Both have turned listeners and readers into actual communities. Andy reached out for help and built a loyal team when the project was still just an idea. Jordan invests in people wherever he is, whether that’s hosting a free meetup in Atlanta or hopping in a car to show up for Milwaukee marketers. They’ll dig into what it means to invite your audience into the process, how you keep people engaged for the long haul, and why sharing ownership makes a difference.

Get the truth on what's working
Content platforms change. Distribution strategies come and go. Both Andy and Jordan have seen tactics rise and fall, but they’ve built routines and mindsets that adjust without losing momentum. Expect honest talk on how they pick channels, how they experiment, and what they watch for as things shift.

Understand the value of community in an online society
They’re making the trip because they believe in showing up for the places and people that matter. That’s what sets this night apart. You won’t find this on a livestream. You get to ask your questions, meet people who care about the same work, and walk away with more than just a LinkedIn connection.

This is the only place you’ll hear it all
Andy and Jordan are long-time friends, but their paths have never crossed like this on a Milwaukee stage. This is not a scripted talk. You’ll hear stories that don’t make it onto their podcasts or Twitter feeds. You’ll see how different kinds of creators find common ground and push each other to keep going.

What you’ll take away

• A clear look at what it takes to last, in work and in life
• Practical ways to build and hold an audience
• New perspectives from people who didn’t have a shortcut
• A stronger sense of what’s possible in Milwaukee, not just on the coasts
• Real connections with others who value effort, substance, and showing up

There are plenty of online “masterclasses.” This is not one of them. This is a real night, with real people, in your own city.

If you care about building something that lasts, or just want to be around people who do, you should be in this room.

Andy and Jordan will be. So will we.

RSVP here - it's free.

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A special thank you to Previsible for sponsoring this event. Support like this makes it possible for us to bring real conversations and new voices to MKE DMC.

We’re also very grateful for our Founding Partners: Momentic, McDill, and Granular. Their backing from day one continues to drive our community forward.

We appreciate every partner who invests in keeping this space open, independent, and focused on our local community.

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