The Journey & Grind Behind Content That Matters

Great content is a powerful engine. Yet most creators stall on one of five tasks: starting, distributing, growing, keeping, or adapting.

Andy Herman (Pack-A-Day podcast) and Jordan Koene (Voices of Search, Previsible.io,) broke that cycle in very different arenas: NFL fandom and B2B search. In a live discussion at MKE DMC, they'll map the moves that worked, the failures that taught, and the signals they watch now, including:

• Distribution. How they choose channels and formats based on the audience.
• Building a loyal fan base. Ways they invite listeners and readers to shape the work.
• Keeping the crowd. Routines that hold attention when the schedule slows, the platforms change, or a season slides.
• The journey. How two longtime friends from Green Bay, Wisconsin took divergent paths to build devoted audiences with content.

Join us for a relaxed evening featuring happy hour, networking, and lessons on how to show up, stand out, and stick around.