[Panel] Branding, Identity, and What Marketers Don't Get About Creative Work

Your potential customers are reading basically the same content from you and your top two competitors. In the end, the purchase decision comes down to brand.

This is why we're hosting a panel with designers, writers, and brand strategists talking about what they actually do and what they wish people in marketing departments understood about it.

The workflow. The timelines. Why things take as long as they do. How creative work gets measured (or doesn't). What makes for good collaboration vs. what burns everyone out. How do we better align our teams to work together?

We ran a survey earlier this year that found people in marketing roles use AI to be more efficient - cut costs, drive performance, measure everything in dollars. People in creative roles use it for brainstorming and exploration. Completely different use cases. In our experience, marketers and creatives are tend to be disconnected in most places they try to work together.

So let's start closing the gap by having this important conversation, because if "brand building" isn't yet on your marketing roadmap for 2026, we bet it will be by Q3.

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