Closing the Influence Gap at Work

Our industry is having an identity crisis, and it’s not just SEO. Anyone working in or around marketing is increasingly on the hook for outcomes they don’t fully control. Want a Reddit strategy for LLM citations? That often sits with social. Want to improve brand sentiment? You’ll probably need PR. AI has intensified the tension between responsibility and authority inside modern orgs, and the people closest to the work are the ones feeling it first.

Bianca Anderson has lived this tension firsthand. She shaped HubSpot's strategic response to generative AI, led organic growth for Hims & Hers, and now advises independently through Stellar Search Signals. She'll share a practical framework for moving work forward by embracing restrictions rather than fighting them.

In this session you’ll learn:

• How to use a constraints-first strategy to build projects that work within real org boundaries
• How to give visibility and credit in ways that increase long-term buy-in
• How to move stalled initiatives forward by reducing risk and rebuilding alignment​​​​​​​​​​​​​​​​

‍

Meetup Agenda:

• Chill networking & happy hour at 5pm
• Bianca Anderson talks at 6:15pm
• Time to leave at 7:30pm

‍