Improv Your SEO: The Soft Skills That Move Projects Forward

When SEO touches every team but owns none of them, the real job becomes influence. This talk explores how the classic improv technique “Yes, And” can transform the way SEOs build cross-functional relationships. Bianca will discuss what actually motivates collaborators, what writers fear, and how leadership evaluates tradeoffs. A core focus of the talk will be on how E-E-A-T-based workflows help strengthen your relationship with writers and editorial partners. When E-E-A-T is framed as empowerment (not micromanagement) it naturally fosters trust, creativity, and shared ownership of content. Through improv tools and E-E-A-T-aligned strategies, you’ll walk away with practical tactics for reducing pushback and getting SEO work shipped in harmony.

Meetup Agenda:

• Chill networking & happy hour at 5pm
• Bianca Anderson talks at 6:15pm
• Time to leave at 7:30pm

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