April 2024 - Topical Authority + Why Social Media Managers Need A Minute

After a thrilling launch event, we're back on April 17th with great content and speakers... a two-parter!

Topical Authority: What Is It & A Technical Method For Semantic Measurement

with Greg Bernhardt (Shopify)

"Topical Authority" is... confusing. Greg will cover the basics of topical authority, and why it's important for content creators and SEOs.  Plus, how to measure it semantically in a programmatic way as well as paths and tips for continuing to analyze your topical authority.

Why Social Media Managers Need A Minute

with Daryn Peterman, Alyvia Kuhl & Sebastian Raasch (McDill Design)

Social media is easy…anyone can spin up an Instagram or LinkedIn post, right? Not quite. Those with experience running a business account (especially for an enterprise organization) will tell you otherwise. Step through a day in the life of a social media manager for a glimpse into the many disciplines they must master, from strategic planning and content creation to community management and channel governance. You’ll walk away with a better understanding of what goes into building a solid social program, tips to set yourself up for success – and hopefully a little more empathy for your fellow social media professionals.

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