Greg Bernhardt
Daryn Peterman
Alyvia Kuhl
Sebastian Raasch

April 2024 - Topical Authority + Why Social Media Managers Need A Minute

with Greg Bernhardt (Shopify) and McDill Design
Key Details
Apr 17, 2024
6:00 pm
Free for Everyone
Apr 17, 2024
6:00 pm

Ahh, you missed this one. The good news is we took really good notes👇

Meeting brief

After a thrilling launch event, we're back on April 17th with great content and speakers... a two-parter!

Topical Authority: What Is It & A Technical Method For Semantic Measurement

with Greg Bernhardt (Shopify)

"Topical Authority" is... confusing. Greg will cover the basics of topical authority, and why it's important for content creators and SEOs.  Plus, how to measure it semantically in a programmatic way as well as paths and tips for continuing to analyze your topical authority.

Why Social Media Managers Need A Minute

with Daryn Peterman, Alyvia Kuhl & Sebastian Raasch (McDill Design)

Social media is easy…anyone can spin up an Instagram or LinkedIn post, right? Not quite. Those with experience running a business account (especially for an enterprise organization) will tell you otherwise. Step through a day in the life of a social media manager for a glimpse into the many disciplines they must master, from strategic planning and content creation to community management and channel governance. You’ll walk away with a better understanding of what goes into building a solid social program, tips to set yourself up for success – and hopefully a little more empathy for your fellow social media professionals.

April 2024 - Topical Authority + Why Social Media Managers Need A Minute

Apr 17, 2024 6:00 PM
Please fill out the form to RSVP to the event.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Questions we anticipate being frequently asked

How is MKE DMC different than MKEsearch?
How is MKE DMC different than other local digital marketing groups?
What about students... do we get a discount?
How do you choose sponsors?
How do you choose speakers?
Other questions? Ping our inbox.