September 2024 - Content, Strategy, & Customer Experience

Agenda

• 4:45pm - Doors open. Happy hour.
• 5:20pm - Introduction
• 5:30pm - Lights, Camera, Conversions w/ Kristen McCabe
• 6:15pm - What's Wrong, Babe? You've barely touched your customer data!​ w/ Nora Lahl & Colleen Campbell
• 7:00pm - Mingle some more if you want.
• 8:00pm - Doors closed.

Part I:
Lights, Camera, Conversions: Improve Content Impact with A-Lister Acting Techniques

w/ Kristen McCabe

As a marketer, you already know authenticity is important – even more so when facing (or perhaps even fearing…) the impact of AI.But there’s the thing: While everyone says authenticity is essential, how often are you taught techniques to actually be authentic? And, even if (miracle of miracles!) we learn to live authentically our own lives - how do you apply it to your content?

Help is here from the one profession that dedicates its entire existence to the study of human behavior: acting.

Go behind the scenes of the silver screen, and learn how to leverage acting techniques used by the A-listers you know and love.*Drawing from a commitment to the craft of being human, you'll walk away with:

• The character research methods you need to get into the brain of your buyers
• Why every content creator needs a bulls*** meter…and what to do if things start to smell funky
• Five principles that will have you confident for your content close-up (no hair and make-up artist required)

*Name dropping rights reserved for the presentation.

Part II: 
What's Wrong, Babe? You've barely touched your customer data!​ Making actionable sense out of neglected customer insights.

w/ Nora Lahl and Colleen Campbell​

Valuable customer feedback often goes underutilized because it’s hard to know where to focus or what to do first. All the surveys and analytics in the world won't matter if you don't have some CX foundations in place to help guide you. In this talk, agency veterans Nora Lahl and Colleen Campbell provide a framework for not only processing all that information but also prioritizing it in a way that your whole team can make sense of.