[Panel] Content Distribution: The New Moat

Email, Social Media, Partnerships, Community, Search. These are your brand's digital distribution channels. And they're all part of how AI Search works.

Making more content isn't your moat. Distribution is.

But in most organizations, distribution is misunderstood, mis-budgeted, and definitely not integrated. The playbook lives in the team's heads. The budget conversation is hard because the forecasting is hard.

That's why we're bringing in top Milwaukee-based channel experts with deep agency, in-house, B2C, and B2B experience to help us understand:

• Why distribution is the new moat
• Why most teams don't embrace it
• How and where to distribute content across the five channels
• How to remix one piece of content into many
• How to republish content and get more out of what you've already made
• How to measure it, forecast it, and actually get budget for it
• How to build a distribution playbook your team can run

Agenda

• 5pm - Networking & happy hour
• 6:15pm - The panel
• 7:30pm - End