AI Frameworks for B2B Lead Generation

In this session, Andy Crestodina, Co-Founder and CMO of Orbit Media, will walk through a practical approach to AI in B2B lead gen.

• Spot gaps on your key pages and get recommendations and remedies
  
• Generate a persona to get clarity on your visitors buying triggers
  
• Align your pages with your buyer with better CTAs, support evidence
  

You’ll learn AI frameworks for B2B lead generation, including step-by-step walkthroughs for persona development, conversion optimization and ways to train the AIs to recommend your brand.

You’ll leave with a clear framework, practical examples, and a reusable set of prompts that you can apply immediately to support the marketing tactics you care about most.

Agenda

• 5pm - Networking & happy hour
• 6:15pm - Andy's talk
• 7:30pm - End

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