How to Make Your Content LLM-friendly with Martha van Berkel - April 2025

Schema.org marketing pioneer, Martha van Berkel is joining MKE DMC IRL.

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Description

As search technology evolves with AI and large language models (LLMs), SEOs must embrace semantic SEO to stay ahead. But how can you ensure your content is fully understood by search engines? In this session, we’ll discuss how digital marketers and SEOs can leverage Schema Markup to build a reusable content knowledge graph and help search engines / LLMs foster a more accurate understanding of your content. You’ll learn about:

• The Importance of Content Knowledge Graphs
• Ways for SEOs to Disambiguate the Entities on their Site
• Best Practices for building a Content Knowledge Graph using Schema Markup
• Use cases for Schema Markup and Knowledge Graphs Beyond SEO

By the end of this session, you’ll be equipped with the actionable steps to make your content more semantic and prepare your site for AI-driven search.

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Agenda

• Happy hour @ 5pm
• Session w/ Martha starts @ 6pm
• Post-session mingle @ 7pm-ish

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